There has always been a theory on the mass media being able to manipulate people particularly television shows that people watch everyday. Now in every TV show that is out there, there is actually said to be a secret manipulator hidden in television show that would actually garner a lot of views so that a particular show will stay on the air. This would include all kinds of shows like reality shows, series, and other kinds of things that one can watch on TV.
Now according to Herbert Krugman, usually people who would watch TV will use more of their right brain as compared to their left brain. Now just for those who do not know, the left brain is the part of the brain used for logical reasoning while the right brain is used for emotional responses. So if one would use the right brain when watching TV, then obviously he will create illogical and emotional responses.
Of course this makes perfect sense because those who would want to watch TV will not want to think too much about what they watch and would just want to relax. So when one would go into TV mode, then the brain is already programmed to turn from left hemisphere to the right hemisphere. Now knowing this, it can actually be inferred that people who would watch TV will have emotional responses evoked from what they watch which actually appeals to them.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
When it comes to television shows, usually the main objective is to get the viewers hooked on the show. So if one would think about it, he would most likely ask himself what makes shows so addictive. Well looking deep into it, it is mostly because of the script which was made by the scriptwriter and inspired by the director.
Of course the one who creates the plot is the writer of the story. The writer of the story would also be creating the dialogues that would be able to catch the attention of the viewers and to keep them hooked on the show. Of course since the writers are the ones behind the plot, then they would be the ones who would add the subliminal messages there that could appeal to the people.
Now the same principle would also apply to reality shows too. Reality shows become interesting when the story flow is also interesting and when it relates to the viewers. Pretty much it also shows how normal people can be on TV.
If one would really take a look at shows these days, they target what the viewers aspire in their lives. The goal of the directors is to make sure that people can relate and immerse themselves in the TV program. This is how they manipulate the viewers.
Now according to Herbert Krugman, usually people who would watch TV will use more of their right brain as compared to their left brain. Now just for those who do not know, the left brain is the part of the brain used for logical reasoning while the right brain is used for emotional responses. So if one would use the right brain when watching TV, then obviously he will create illogical and emotional responses.
Of course this makes perfect sense because those who would want to watch TV will not want to think too much about what they watch and would just want to relax. So when one would go into TV mode, then the brain is already programmed to turn from left hemisphere to the right hemisphere. Now knowing this, it can actually be inferred that people who would watch TV will have emotional responses evoked from what they watch which actually appeals to them.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
When it comes to television shows, usually the main objective is to get the viewers hooked on the show. So if one would think about it, he would most likely ask himself what makes shows so addictive. Well looking deep into it, it is mostly because of the script which was made by the scriptwriter and inspired by the director.
Of course the one who creates the plot is the writer of the story. The writer of the story would also be creating the dialogues that would be able to catch the attention of the viewers and to keep them hooked on the show. Of course since the writers are the ones behind the plot, then they would be the ones who would add the subliminal messages there that could appeal to the people.
Now the same principle would also apply to reality shows too. Reality shows become interesting when the story flow is also interesting and when it relates to the viewers. Pretty much it also shows how normal people can be on TV.
If one would really take a look at shows these days, they target what the viewers aspire in their lives. The goal of the directors is to make sure that people can relate and immerse themselves in the TV program. This is how they manipulate the viewers.
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