Select Brochure Printing That Is Eco Friendly

By Anita Ortega


There are many printers today who are opting to use environmentally friendly equipment, paper and ink. The change from an industrial process to one which is more computerized has already reduced some of the detrimental effects associated with the traditional printing process. Brochure printing that is eco friendly is an option to consider if you want to reduce the carbon footprint of your business.

Brochures can go a long way towards marketing a business. It is often the small details that draw attention, such as elements of the design or a pop of color. Many companies choose to produce their own artwork today. However, consultations with designers are also offered by many printers and they can often make creative suggestions giving brochures real impact.

In selecting a printer, experience counts and in a case where you want to contribute towards protecting the environment it is best to select one with environmental certification. There are many businesses taking advantage of the trend towards going green today and you do not want to settle for an inferior product. Printers use different machines too and it is important to find out what presses and folding equipment is used, for example, and whether they are capable of producing exactly what you require with regard to color, size and quantity.

Many printers have online websites and it is easy to compare what is offered. The whole process can be completed online, from getting a quotation to receiving the finished product. The logistics of distributing material is a job in itself, and some companies offer in-house mailing services so your brochures can reach clients looking just as good as they do when they leave the presses.

Once you have chosen a printer, you will need to decide on what paper to use. The recycled paper being produced today is of much better quality than in the past. Most printers offer a variety of papers made up of varying percentages of consumer waste. Some are glossy, offering good resolution and sharp imagery. Others are uncoated and made of 100 percent post consumer waste which may offer just the right texture for the ultimate recycled look.

Vegetable-based inks are being used by many printers today as a substitute for petroleum-based inks. Soy is popular because it is very stable and carries solid pigments well but most manufacturers today use a blend of ingredients. The products are non-toxic and easy to clean and re-use.

There are added costs to printers when they decide to go green. Certification is just one of these costs. They often purchase the latest equipment designed to minimize hazardous waste and use environmentally friendly materials. This meant that prices have been higher. However, they are becoming increasingly competitive as time goes on. Many companies are prepared to pay slightly higher costs to reduce their carbon footprint.

An environmentally minded printer should use recycled paper and vegetable-based inks to reduce toxic chemical waste. Their prices should still be affordable and they should offer as high a quality of printing as can be obtained from traditional processes. The best printers with years of experience can help you to produce brochures minimizing environmental impact while maximizing marketing impact.




About the Author:



No comments:

Post a Comment