A Sustainable Digital Printing Insight

By Minnie Whitley


Public consciousness has been taken hold of by the issues of sustainability over the past few years. Like in any other industrial process, printing consumes energy and raw materials and waste is released as by products. In this case there is need to reduce the impact of the process and ensure that a sustainable digital printing is carried out in a more prudent manner.

The printing industry has come under scrutiny to adopt practices that are environmentally friendly especially as the buyers are becoming shrewd about giving support to suppliers and providers of services who have been eyeing on sustainability. The electronic media is now considered to be more sustainable than both the print and paper hence helping to continue in driving the attention away from it.

It should be noted well that neither the conventional nor the digital can claim environment friendly superiority when it turns up to production. The offset has made effort in trying to clean up its fallouts of dangerous chemicals while also reducing its waste production while still the digital one is raising matters concerning certain consumables that are involved especially the inkjet which raises alarm on its recyclability. It is a fact that several modes of printing have an influence that concerns environmental issues.

Digital has the advantage of being in a better position to remove waste, do away with the paper consumed during production and also be able to print in very short targets that get into the hands of the interested recipient. Unlike the mass print and distribute strategy of conventional that consequences in a lot of prints going into waste.

In the past few years, environmental issues had been a matter of meeting the terms of laws and regulations of land. This has currently changed in various aspects as government interventions has failed to keep up with demands of the public, its customers and their requirements that have seen the industry channeling to environmental sustainability.

The printing industry has for a prolonged period been a victim on concerns involving the environment. For a long duration of time the printer as a consequence of emission of solvent has had to meet the terms of the regulations on the environment, pollution of underground water, paper waste among numerous other products that comprise industrial chemical and toxic metals that are frequently composed together and taken to a treatment plant.

In a survey conducted in March 2011 to determine whether people perceived digital method being more environmentally friendly than the conventional printing, found out that the majority of the respondents preferred the digital one being friendlier than offset. They picked it on the basis that it prints only the amount that is required.

As sustainability is in most cases a response to the client needs, it can be also be proactively used to distinguish a print business from the other. The developing trends in business that are based mainly on simulations of going ecofriendly might offer an unexpected return through efficient operations. An efficient operations is normally in many circumstances a sustainable process.




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