How To Choose The Best Freelance Copywriter For Your Project

By Sally Delacruz


No matter what type of business you have, at some stage you might need some good copy. This could for instance be text for your website, for advertisements or for brochures. Unless you have the time and excellent language skills to do it yourself, it's helpful to employ the services of a freelance copywriter. However, copywriting is a very competitive industry and you'll need to know a few tricks to find a quality freelancer who is right for your project.

There are several sites online that place potential employers and freelancers in contact with one another. Using these sites can help you discover wonderful talent. Moreover, they make it possible for you to outsource your projects to freelancers all over the world.

The quality of your advertisement will determine the quality of the people applying for the job. Copywriters who are great at their job generally ignore advertisements that don't tell them exactly what will be expected of them. They also avoid projects that don't offer a decent, market-related rate or ones where the employer has unrealistic expectations of how much time the project will take. If you need the copy to be in a different language, use that language for your advertisement to attract candidates who can actually speak that language.

It's very likely that you'll receive many proposals from interested freelancers. A process of elimination will make it easier to create a shortlist of potential employees. Start by checking the quality of the language used in the proposal, because a badly written proposal will probably mean badly written copy for the project too. Promising to complete the project within a time frame that's not realistic or quoting a very low rate often means that the person is not a very professional or experienced copywriter.

Be open-minded about candidates' nationalities. Someone who lives in a country where English is the official language does not always make the best copywriter. Often people with excellent English writing skills live in the most surprising places and often they're expats from countries such as the USA.

A step that will require some time but is essential is to look at the profiles of the possible candidates. If you can barely understand the way they describe themselves, you probably won't understand the way they describe your product either. Their portfolio may give you insight into the style in which they write while their resume should tell you more about their education, their work experience and any special expertise they might have, such as knowledge about computers.

It's also a good idea to look at the reviews the freelancer has received for previous projects. Don't just look at the overall rating, though, because someone might have a high overall rating but also many bad reviews and incomplete projects. The person's reaction to bad reviews will tell you how professional they are.

It's a gamble to use any freelancer that you haven't used before. To prevent losing too much when your choice turns out to be the wrong one, leave sufficient time for reviewing the completed project and finding ways to fix problems such as bad quality or missed deadlines. However, your gamble may also pay off in the form of a freelancer who'll be an asset to your business.




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