Levels Of Voice Over Commercials

By Roseann Hudson


Many people have vocal talents that could serve them well as a career choice. Perhaps it is a speaking timbre that is soothing, captivating, or alluring enough to command an audience, or maybe they simply have a very unique sound. For these individuals, working in voice over commercials, a field that is actually rather diverse, just may be the perfect option.

In this field, individuals use their vocal abilities to sell products, services or ideas, pass on information, or provide a source of entertainment. This is a career in acting where a person's physical appearance actually does not matter since it is never shown in the work. The point is to effectively complete the assignment communicating emotions, ambiance or impressions using just speech and sound.

The recorded piece may be aired under several different circumstances and situations. What immediately comes to mind for most people are radio spots and television clips that require a narrator or character actor. These skills are also put to use in ads placed on websites, those played prior to the start of a movie and even the ones heard when a caller is put on hold during a telephone call as a few more examples.

Not everyone is suitable for this job as there are certain qualities they must possess and particular skills that must be mastered. The obvious requirement would be vocals that translate well when recorded, because though someone may sound great while talking, not everyone sounds the as good on electronic devices. One must also be able to speak clearly, even when using a pronounced accent of any sort.

It is often a mistaken belief that only people with amazing voices can make it in this field. The truth is that just as visual casting calls for many different looks depending on the role, the same goes for auditory spots, which will require many varied sounds. It is important that interested individuals has proficient acting skills because they will have to make pictures and set atmospheres with just their words.

Narration spots and animation roles, along with commercial work, are the three primary categories of this area of the acting field. The advertising branch of this trio is further divided into the local, regional and national levels of employment. They are equally important and each one will have their own specific requirements along with certain pros and cons.

Local level jobs usually include doing spots that will be aired just within a generalized area for clients such as car dealerships and privately owned businesses. Regional gigs are those that usually require the actor to work out of a large city and deals with ads that will be shared over multiple closely positioned broadcast zones. National positions are heard throughout a country and are commonly based in major metropolises and often call for union membership.

Regardless of which level an actor works on, there are common protocols to gaining employment. Most in this field find hiring vocal coaches and acting instructors with fine reputations can help the individual hone and perfect their skills. Almost always a demo tape of professional quality is required and needs to be submitted along with a resume' to multiple agencies.




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