Cheap writers are one of the biggest roadblocks to starting a profitable writing business. There are a lot of writers who are willing to undervalue their writing, as well as a lot of others who live in countries with much lower costs-of-living. If you want to charge what your writing is worth, you're going to wind up face-to-face with this competition. Let's look at some ways that you can make this a non-issue.
The key to competing with these cheap writers is to convince your clients that your work is worth that much more. In other words, you need a USP or Unique Selling Proposition.
If you give your customers a good enough reason to work with you, it will overcome any objections due to cost. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One of the easiest ways to compete is to specialize in certain markets or even on certain topics. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
This might not be enough to get people who are building websites in all kinds of different niches to work with you, but they're really not your ideal clients anyway in many cases. It's more effective to work with clients who are looking for new content on an ongoing basis, and will continue to return for more once you show them your value.
Having plenty of writing samples for your potential clients to review is another important factor in competing with cheap writers. You should always have a portfolio website anyway, but if you can point potential clients to other places where they can find your writing that can also help.
You can even add a little bit of social proof to this process if you've worked with any well-known marketers. If you can refer potential clients to an example of your writing on a well-known blog or website, it's going to hold more weight than if it was on some random site.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
The key to competing with these cheap writers is to convince your clients that your work is worth that much more. In other words, you need a USP or Unique Selling Proposition.
If you give your customers a good enough reason to work with you, it will overcome any objections due to cost. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One of the easiest ways to compete is to specialize in certain markets or even on certain topics. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
This might not be enough to get people who are building websites in all kinds of different niches to work with you, but they're really not your ideal clients anyway in many cases. It's more effective to work with clients who are looking for new content on an ongoing basis, and will continue to return for more once you show them your value.
Having plenty of writing samples for your potential clients to review is another important factor in competing with cheap writers. You should always have a portfolio website anyway, but if you can point potential clients to other places where they can find your writing that can also help.
You can even add a little bit of social proof to this process if you've worked with any well-known marketers. If you can refer potential clients to an example of your writing on a well-known blog or website, it's going to hold more weight than if it was on some random site.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
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