When deciding whether to incorporate Adsense into your blog there are several factors to consider. Many sees it is a useful tool for visitors which creates revenues and makes their content profitable, whilst others feel it diminishes their brand.
The decision does probably come down to the commercial goals and the purpose of your blog. Many businesses who sell products does have Adense within their blog. That appears to be strange, considering that gives rivals the opportunity to promote their service or product on your potential customer.
Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.
Even if this would make sense, there are still some online retailers who allow rivals to get through to their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your blog. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. However this is true, the thought of Coca-Cola having a Pepsi advert in their blog is laughable.
Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.
Adsense may be a questionable choice for online retailers, but it surely is a good additional service for other kinds of online publishers. As an example, a blog providing a free service like dictionary.com gets high levels of traffic, and is able to make profit through Adsense with this amount of visitors. This has been the case for bloggers who are providing free content, and still not reaches the scale of traffic needed to get a contract with advertisers directly.
This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.
There are also many publishers who feels Adsense make the look of their blog more professional. Publishers who are able to contract with advertisers are in general seen to provide services with large appeal, and therefore other publishers unfamiliar with such advertisers may feel the Adsense is in this position.
Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. All of us have done a Google search, clicked on an Adwords advert and landed on a blog which reads Top Ten resources on This major problem, which is something most people find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. Therefore, this is an issue which Google has to address, aiming to maintain Adsense as a reputable service.
Regardless of the disadvantages and the blogs for which the service may be inappropriate it is still a useful tool for blog visitors. Those who visit a blog, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.
There is only one thing Google has to fear, and that is that rival PPC programs offer better deals to publishers so that they choose another PPC operator, taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.
The decision does probably come down to the commercial goals and the purpose of your blog. Many businesses who sell products does have Adense within their blog. That appears to be strange, considering that gives rivals the opportunity to promote their service or product on your potential customer.
Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.
Even if this would make sense, there are still some online retailers who allow rivals to get through to their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your blog. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. However this is true, the thought of Coca-Cola having a Pepsi advert in their blog is laughable.
Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.
Adsense may be a questionable choice for online retailers, but it surely is a good additional service for other kinds of online publishers. As an example, a blog providing a free service like dictionary.com gets high levels of traffic, and is able to make profit through Adsense with this amount of visitors. This has been the case for bloggers who are providing free content, and still not reaches the scale of traffic needed to get a contract with advertisers directly.
This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.
There are also many publishers who feels Adsense make the look of their blog more professional. Publishers who are able to contract with advertisers are in general seen to provide services with large appeal, and therefore other publishers unfamiliar with such advertisers may feel the Adsense is in this position.
Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. All of us have done a Google search, clicked on an Adwords advert and landed on a blog which reads Top Ten resources on This major problem, which is something most people find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. Therefore, this is an issue which Google has to address, aiming to maintain Adsense as a reputable service.
Regardless of the disadvantages and the blogs for which the service may be inappropriate it is still a useful tool for blog visitors. Those who visit a blog, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.
There is only one thing Google has to fear, and that is that rival PPC programs offer better deals to publishers so that they choose another PPC operator, taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.
About the Author:
Before you throw yourself out and create a blog with Adsense, make sure to read this Easy step-by-step guide How To Make Money With Blog and get an eCourse for Free! thisre are so many ways to make money with a blog.
No comments:
Post a Comment